Press
Turn Adds Yahoo! and Microsoft Veteran Bill Demas to Board of Directors
San Mateo, Calif.,—February 14, 2007—Turn™ Inc., the world's first automatic targeting advertising network, today announced that Bill Demas has joined its Board of Directors. Launched this past November, Turn is set to revolutionize online advertising by simplifying ad management while reducing risk, improving relevance, and increasing revenue for advertisers and publishers.
"Bill is a widely respected and deeply experienced online advertising executive who brings added strength to Turn," said Jim Barnett, CEO and Chairman of Turn. "We are very excited to have attracted a Turn board member of his caliber. A key part of Turn's future growth will come from deepening and extending relationships with advertisers and publishers, and he will be invaluable to us as we head into our next phase."
"I believe Turn is well positioned to take advantage of opportunities presented in the online advertising marketplace," said Demas. "Turn incorporates extensive industry expertise along with innovative technology to make the online advertising experience more simple and cost effective. The opportunity to be a part of a truly innovative team makes for an exciting partnership."
Demas most recently served as Senior Vice President of Yahoo!'s Publishing Network Group, which he led to more $1 billion in revenue. During his tenure he oversaw negotiations and business development relations with brand-name strategic partners. He also orchestrated exclusive global contracts and relationships with hundreds of other partners as well as catalyzed growth in the billion dollar Internet Domain monetization space. Additionally, Demas initiated the Yahoo! Publisher Network and Content Match business and product lines. Prior to Yahoo! Demas was Senior Vice President and General Manager, Partner Business and Solutions Group at Overture. There he led the company's affiliate distribution network, which included leading search destination sites such as MSN, Yahoo! and InfoSpace. Demas has also held a variety of prominent roles during his six years with Microsoft Corporation. He received B.A.s in Computer Science and Organizational Behavior and Management from Brown University and an M.B.A. from Harvard Business School.
The Turn automatic targeting network provides advertisers a revolutionary option for online advertising campaigns; and for publishers Turn offers a unique and compelling set of features: automatic targeting, superior relevance and unprecedented control. Turn goes beyond manual targeting by blending over 60 variables including site analysis, past performance, categories, audience, and action type to select the most relevant graphical and text ads. Turn's technology dynamically selects and weights these variables to determine the best targets for each ad, eliminating the guesswork, time and complexity of manual targeting.
The Turn network is open today for advertisers, and pricing is cost per action as determined by each individual advertiser. To date, the Turn Network includes more than 1,000 advertisers. For more information visit www.turn.com.
About Turn Inc.
Turn is the world's first automatic targeting ad network. Turn automates online advertising by eliminating the need for manual targeting or keywords and allows advertisers to bid on a cost per action (CPA) basis for graphical and text ads. Through revolutionary targeting, Turn simultaneously delivers amazing simplicity and dramatically better relevance for advertisers and publishers. Turn was founded in 2005 and is located in San Mateo, California. For more information about Turn, visit www.turn.com.
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Contact:
Elizabeth Scheuring
Three-Forty Communications for Turn Inc.
(415) 233-4264
elizabeth@three-forty.com
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