Press
Turn Launches CPM Pricing to Meet Additional Advertiser Goals
The company expands its offering to accommodate growing advertisers within its network
San Mateo, Calif.,—May 22, 2007—Turn™ Inc., the world's first automatic targeting ad network, today announced an expansion of its award winning, bidded CPA service to include bidded CPM (cost-per-thousand) pricing for agencies and brand advertisers. Launched in November 2006, the Turn automatic targeting network provides advertisers and publishers with a revolutionary new approach to managing online advertising campaigns.
"At Turn we're focused on creating technology that radically simplifies the online advertising process while ensuring both advertisers and publishers get exceptional results," said Jim Barnett, CEO and Chairman, Turn Inc. "By adding CPM pricing, we are responding to our clients' needs and directly meeting the goals of more brand oriented advertisers. This combined model of bidded CPA and CPM pricing gives all advertisers the opportunity to utilize Turn's technology, while publishers benefit from the combination of direct response and brand advertising campaigns within a single network."
The Turn Solution
Turn is the world's first automatic targeting, bidded CPA and CPM ad network. Turn goes beyond traditional manual targeting by blending over 60 variables in real time to select the most relevant graphical and text ads for every ad impression. Turn's technology dynamically selects and weights these variables to determine the best targets for each ad, eliminating the guesswork, time and complexity of manual targeting and resulting in better performance and higher return on investment. With Turn's new offering, branding focused advertisers can now more directly leverage the Turn marketplace to meet their goals.
Since launching its advertiser beta in November, Turn has experienced rapid growth. While still in limited beta for publishers, the network already has over 1,000 sites and 35 million monthly unique visitors.
The Turn Network is open today for advertisers, and pricing is determined by each individual advertiser. For more information visit www.turn.com.
About Turn Inc.
Turn is the world's first automatic targeting, bidded CPA ad network. Turn automates online advertising by eliminating the need for manual targeting or keywords and allows advertisers to bid on either a CPA (cost per action) or CPM basis for graphical and text ads. Through revolutionary targeting, Turn simultaneously delivers amazing simplicity and dramatically better relevance for advertisers and publishers. Turn was founded in 2005 and is located in San Mateo, California. For more information about Turn, visit www.turn.com.
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Contact:
Elizabeth Scheuring
Three-Forty Communications for Turn Inc.
(415) 233-4264
elizabeth@three-forty.com
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